Vinco Ventures, Inc., a digital media and content technologies holding company, announced the beta version of Lomo Ads and integration of Google Ads inside the Lomotif platform. Vinco Ventures is listed on the Russell 3000 Index.
The beta version of Lomo Ads will allow programmatic and automatic advertising within the Lomotif platform. The end goal of the beta test is to eventually allow a revenue-share on advertising with creators to help facilitate the creators economy within the app by allowing for monetization of content. This will be crucial for when Lomotif integrates with Blockchain technology in the future, allowing for full transparency on the Lomotif platform. Lomotif’s current beta advertising model primarily uses display advertising and tests within native videos on the app.
Also Read: Wish Launches Second Phase Of Global Brand Marketing Campaign
“Launching ads within the Lomotif platform has been part of the long-term vision for the app since its acquisition, and is a major step towards executing our business model and accelerating the creators economy,” said Paul Yang, Founder and CEO of Lomotif.
“The integration of Google Ads inside Lomotif is a key step to the growth of our business and brings enormous potential to both Lomotif and the entire Vinco Zash ecosystem. I believe this integration significantly strengthens our foundation and marks the beginning of a new chapter within the company. I’m excited to be a part of the app’s evolution moving forward,” said Ross Miller, CEO of Vinco Ventures.
Vinco Ventures, through ZVV, a joint venture with Zash Media, acquired Lomotif last summer. Vinco also acquired AdRizer earlier this year to complement and enhance Lomotif globally and increase monetization across platforms. A key component to Vinco’s growth strategy is Lomotif in combination with AdRizer and MindTank driving creative experiences with its user interface and patented editing tools. By utilizing Lomotif’s mobile or desktop platform, in the Google or Apple operating systems, the ad and marketing platforms help drive engagement and grow revenue with premium content across the Vinco and Zash ecosystem.
Lomotif has been among the fastest growing short video-sharing social networking platforms, with about 225 million app installations across around 200 countries globally. Offering easy and intuitive editing and curation tools that inspire creativity and collaboration, the Lomotif community shares authentic content that empowers creators to express themselves freely and find joy in everyday life.
AdRizer provides real-time analytics for marketing spend and revenue optimization to deliver streamlined ad-campaign creation for advertisers at scale. The platform integrates with various traffic partners including Google, MSN, Instagram, Facebook, Twitter and others. Their technology platform for publishers and advertisers assists in optimizing the return on their digital ad investment.