Nexxen, a global leader in flexible advertising technology, announced the launch of nexAI, a groundbreaking suite of artificial intelligence (AI)-driven features and assistants. This new addition is vertically integrated across the core pillars of Nexxen’s end-to-end platform, marking a significant leap forward in the evolution of advertising technology. nexAI enhances every stage of the advertising life cycle, from planning and activation to optimization and monetization, offering greater efficiency through continuous iteration and improvement.
Nexxen’s unified platform, which includes a Demand-Side Platform (DSP), Supply-Side Platform (SSP), Nexxen Data Platform, and Nexxen Studio, seamlessly connects all components, allowing for continuous communication and improvement. The introduction of nexAI further amplifies these capabilities, leveraging machine learning and generative AI to deliver superior results for advertisers, agencies, and publishers at every stage of the campaign journey.
“Our clients are continuing to lean into data and technology to navigate the fragmented media landscape, and nexAI meets this evolving need,” said Karim Rayes, Chief Product Officer, Nexxen. “By integrating AI across our unified platform – and leveraging our existing data to inform these capabilities – we’re not just adding features; we’re fundamentally transforming the way campaigns are run and inventory is monetized.”
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Enhancing Key Advertising Functions with nexAI
nexAI uses Nexxen’s exclusive data to optimize four critical areas within the advertising lifecycle:
- Planning: AI-enhanced audience planning and forecasting, along with strategic recommendations, provide advertisers with greater clarity and actionable insights.
- Activation: AI-driven automation streamlines campaign setup and management, making processes more efficient and less time-consuming.
- Optimization: nexAI continuously monitors and adjusts campaigns in real time, using machine learning to enhance performance and return on investment (ROI). Through advanced algorithms, nexAI adapts and evolves over time, optimizing campaigns with increasing effectiveness.
- Monetization: Publishers benefit from AI-driven yield optimization, ensuring maximum revenue generation and increased transparency in inventory management.
“Sifting through campaign data to uncover meaningful insights can take hours, but nexAI puts that power at our fingertips in an instant,” said Jamie Snider, Director of Digital Strategy, Assembly Global. “By streamlining reporting and optimization, it lets us spend less time digging and more time driving real results for clients.”
“By automating data and insight collection, nexAI will streamline our team’s workflow, allowing us to shift focus to higher-value strategic initiatives and discovering new growth opportunities for our clients,” said Brian Binder, Senior Innovation and Growth Director, TV, Audio & Display, Tinuiti.
AI-Driven Innovation in Nexxen DSP
The first of nexAI’s generative AI features includes an in-platform assistant, natively integrated into Nexxen DSP, designed to streamline workflows and enhance campaign performance. With a focus on transparency and user control, this assistant will provide advertisers with easy access to complex campaign insights, saving them time and resources. Future releases will bring more robust optimization recommendations, enabling users to directly apply suggestions via the assistant and maximize return on ad spend. Additional features and updates are expected throughout the year.