Winning Submission, Let the Cookie Crumble: Rising Above the Cookie Conundrum, Underscores The Most Pressing Issue Facing Marketers and Publishers
Quantcast, a global advertising technology company, was named the winner of a Bronze Stevie® Award in the Technical Innovation of the Year category in The 20th Annual American Business Awards®.
“To survive and thrive in our digitally-driven world, marketers and publishers must adapt quickly. With a commitment to helping our customers navigate complexity, ambiguity, and even the unexpected, we’ve made significant investments to create alternative technology that is available today and doesn’t rely on third-party cookies”
The Stevie award for Technical Innovation of the Year recognizes Quantcast’s transformative cookieless solution, which allows marketers to activate cookieless audiences with one click, measure results, and realize greater scale without third-party cookies. Quantcast’s multi-signal approach future-proofs digital advertising for marketers and gives them the tools to gain business advantage with cookieless advertising today.
“To survive and thrive in our digitally-driven world, marketers and publishers must adapt quickly. With a commitment to helping our customers navigate complexity, ambiguity, and even the unexpected, we’ve made significant investments to create alternative technology that is available today and doesn’t rely on third-party cookies,” said Konrad Feldman, CEO and co-founder of Quantcast. “This recognition validates our commitment to developing future-proof solutions for the open internet.”
Also Read: Symphony Talent Appoints New CEO Kermit Randa to Accelerate Growth and Drive Expansion
“As governments and laws crack down on third-party cookies and the advertising walled gardens like Google and Facebook, equity for advertisers is going to be increasingly important,” said the Stevie® Awards judging panel. “A cookieless future is indeed the direction where the advertisement industry is heading…and it’s great to see Quantcast take the lead there and be first to market with a cookieless solution for the Quantcast platform. That, along with using AI/ML to get better conversions for their customers is going to put them in a good spot when it comes to future growth and expansion.”
More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Startup of the Year, Executive of the Year, Best New Product or Service of the Year, Marketing Campaign of the Year, Thought Leader of the Year, and App of the Year, among others. Quantcast was nominated in the Technical Innovation of the Year category for Organizations with Up to 1,000 Employees.
Over 230 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.