Rakuten, a leading Cash Back shopping platform, has announced the launch of Programmatic Loyalty, an industry-first advertising solution powered by AI and Rakuten’s extensive first-party data. The innovative platform promises performance-driven results, offering retailers a guaranteed return on ad spend (ROAS). Early adopters are already reaping impressive rewards, with a prominent home and garden brand reporting a remarkable 107% year-over-year increase in shoppers during the second half of 2024.
Programmatic Loyalty streamlines the campaign process into three simple, yet effective steps, integrating automation, data insights, and personalization strategies:
- Aligned Performance: Retailers define their campaign’s gross merchandising value (GMV) based on budget while enjoying the security of guaranteed ROAS.
- Fixed Commission Rates: Consistent commission structures are maintained throughout each month-long campaign.
- Dynamic Cash Back and Media Spend: AI-driven adjustments help optimize incentives and placements, including fluctuating Cash Back rates, audience targeting, and purchasing media inventory.
In addition to the surge in shoppers, the home and garden brand also experienced an 81% increase in trips and a 5% boost in average order value (AOV), all while consistently achieving its monthly ROAS targets.
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“Programmatic Loyalty is revolutionizing the way in which retailers approach their affiliate investments,” said Julie Van Ullen, Chief Revenue Officer at Rakuten Rewards. “We trust our technology, data, and in-house expertise enough to take a bold stance and deliver a goal-based solution for retailers. That’s something no other rewards platform can offer.”
By combining cutting-edge AI capabilities with Rakuten’s wealth of first-party data, Programmatic Loyalty empowers retailers to make smarter decisions and achieve scalable growth. As digital marketing continues to evolve, solutions that deliver guaranteed outcomes are becoming invaluable for businesses aiming to stay competitive.