Taboola, a leading global platform for open web recommendations, has announced that its AI-driven bidding technology, Maximize Conversions, is now accessible to all advertisers.
Previously, thousands of advertisers have benefited from Maximize Conversions, an AI-powered tool that enhances conversion rates while reducing campaign costs. With this technology, Taboola automates the bidding process, eliminating the need for manual optimizations. Advertisers simply provide their budget and objectives, and the algorithm optimizes campaigns to achieve the best possible results within the set cost. Many users have reported a 110% increase in conversions thanks to Taboola’s tracking tools.
Now, with this update, any advertiser can leverage Maximize Conversions, regardless of how their campaigns are set up, and without requiring Taboola’s specific tracking tools. This opens up opportunities for thousands of additional advertisers to run campaigns with Taboola.
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This development comes as Maximize Conversions continues to see widespread adoption. Currently, 70% of advertisers, including brands like Hyundai, ERGO, Leica Camera, Sonova, Peugeot Turkey, and Opel Turkey, utilize the technology. In the second quarter of 2024, Taboola observed a 100% increase in campaigns using Maximize Conversions compared to the previous quarter.
“We’re committed to making it easier for advertisers to succeed on Taboola,” said Adam Singolda, CEO and Founder of Taboola. “The rapid adoption of Max Conversions shows that advertisers appreciate the technology, and most importantly, it delivers results for performance campaigns. Today, we’re extending this AI-powered tool to thousands more advertisers.”