Teads, the global media platform, announced at its partner day event, Teads Connects, a suite of new AI-powered solutions across Connected TV (CTV), Performance and Contextual, designed to elevate strategies for advertisers and publishers across media. Teads’ new offerings will help its partners achieve full-funnel success, further fortifying its global position as an omnichannel platform that embraces premium environments, data-driven messaging, evidence-based creative, and incrementality. Teads’ new suite of products are designed to help advertisers reach their target audiences more effectively and efficiently.
Teads’ new offerings for advertisers and publishers include:
Teads’ CTV Expansion:
As CTV usage grows around the globe, Teads has announced an expansion of its connected TV (CTV) presence following its initial US launch in 2021 and more recent launches in Canada, Brazil, France, Germany, Italy, Mexico, Spain, and the United Kingdom. Teads will now begin rolling out its CTV offering across Asia-Pacific (APAC), starting with Australia, India, New Zealand, and South Korea.
Highlighting the truly global nature of Teads’ CTV offering, the expansion will grant advertisers access to its exclusive genre-targeting segments, derived from users’ online content preferences. Leveraging Teads’ proprietary data curation technology, this innovation enhances CTV contextual targeting, offering advertisers precision, scale, and granularity to enable personalized messaging.
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Katharine Painter, Media Director at Apollo Partners said: “Teads has helped us innovate and grow our omnichannel presence, by enabling Nature’s Bakery to reach a health-conscious millennial audience while they’re on their phones or streaming their favorite content on TV. According to our measurement study, Teads drove a +3.2 point lift in Brand Awareness and a +3 point lift in Brand Favorability in just 10 weeks.”
Teads Conversions:
A longstanding pioneer of transparent inventory and quality viewable impressions, Teads announces an expansion of its current performance suite of acquisition and commerce capabilities to become a true full-funnel solution with Teads Conversions. Seamlessly improving results at every stage of the customer journey, Teads Conversions connects awareness with quality traffic to ultimately drive increased website conversions.
Among the first in its category to move from branding to mid and lower-funnel solutions, Teads Conversions will empower brands by optimizing campaigns in quality, fraud-free environments to ensure that ads are seen by real people on high-quality websites to generate final conversion actions. Additionally, Teads Conversions uses predictive AI to drive qualified leads, purchases and sales, helping brands reach the right people with the right message one conversion at a time.
The launch of Teads Conversions comes after a successful beta program with over 150 campaigns spanning 35 markets. During the beta window, Teads helped achieve clients’ cost per action goals in 75% of these campaigns and experienced tremendous success across such verticals as entertainment, travel, e-commerce and telecommunications service providers.
SOURCE: PRNewswire