Vector signs on with SMART as their advertising vendor, increasing their out-of-home advertising portfolio in the area, which includes San Francisco proper and Contra Costa County
Vector Media announced the addition of the Sonoma-Marin Area Rail Transit (SMART) system to their portfolio of out-of-home advertising assets, solidifying and further expanding upon their suite of transit assets across the country. The new light rail inventory in Sonoma-Marin County adds to Vector’s existing presence in the San Francisco DMA where their iconic Double Decker buses are complemented by transit advertising partnerships in Contra Costa County in the East Bay area, and now the North Bay area, California’s famous wine region, and up to Santa Rosa, CA.
The addition of SMART to Vector Media’s portfolio will allow the company to bring their clients a high-end outdoor advertising product frequented by the affluent, diverse, and active communities of Sonoma-Marin County and San Francisco. SMART connects the cities and towns of Sonoma-Marin County beginning at Sonoma Airport down to the San Francisco Bay at Larkspur, with 12 stops along 45 miles of track. The stations include:
- Sonoma Airport
- Santa Rosa North
- Santa Rosa Downtown
- Rohnert Park
- Cotati
- Petaluma
- Novato San Marin
- Novato Downtown
- Novato Hamilton
- Marin Civic Center
- San Rafael Downtown
- Larkspur
Advertising aboard the SMART train cars includes interior posters, concession train advertising, and all new experiential opportunities, while station posters, station dominations extend the audience reach beyond the trains to the platforms at all 12 stations. In the coming months all new signature train car vehicle wraps will bring brands greater opportunities to reach audiences in downtowns, and those traveling California U.S. Route 101.
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In addition to SMART, Vector Media maintains ongoing relationships with three municipal transit networks in Contra Costa County – Western Contra Costa County Transit (WestCAT), County Connection, and Tri Delta Transit, which together services 1.16 million residents of the Bay Area.
“SMART operates one of the most modern rail systems in the country, providing access to the Sonoma-Marin area and all that it offers Californians and visitors alike,” said Marc Borzykowski, CEO of Vector Media. “We’ve always prided ourselves on our ability to understand local markets and be true collaborators with our transit partners, and this partnership with SMART will be no exception. We hope to provide a seamless transition for existing advertisers and introduce new ones to this exceptional opportunity and the innovations we hope to bring.”