Viant Technology Inc. introduced ViantAI, an advanced AI-driven platform designed to revolutionize the way programmatic advertising is planned, executed, and measured. By offering enhanced intelligence, efficiency, and automation, ViantAI empowers advertisers and agencies to manage campaigns with unprecedented ease and accuracy.
ViantAI is a fully autonomous platform that oversees every stage of programmatic advertising, from campaign planning to execution. It simplifies the process by generating data-driven media plans and executing them in just minutes. This allows advertisers and agencies to focus on strategic priorities while ViantAI handles the complexities of campaign management.
“We recently tested ViantAI and were impressed by its intuitive interface, rapid response time, and the highly accurate media plan it produced from minimal input,” said Marc Boudreau, Vice President of Marketing at Rush Street Interactive. “ViantAI offers media buyers a powerful advantage, accelerating both planning and execution.”
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“ViantAI is a game changer,” said Tim Vanderhook, CEO of Viant Technology. “It acts as a digital advertising expert, taking over the challenging, data-heavy tasks so advertisers can concentrate on creative and strategic decision-making.”
Looking ahead, ViantAI will continue to evolve, incorporating autonomous decision-making capabilities that will adjust campaigns based on real-time performance data. This will further automate the process, ensuring that ad spend is optimized without the need for constant human oversight. ViantAI is designed to be the intelligent hub of programmatic advertising, enabling brands to achieve their objectives more effectively.
“ViantAI isn’t just about incremental improvements,” Vanderhook added. “It marks a major leap forward in automating the campaign process, allowing advertisers to focus on what truly matters.”
As automation reshapes the advertising landscape, ViantAI positions advertisers and agencies at the forefront of this transformation, delivering precision and scalability like never before.