VIOOH, a premium global digital out-of-home (DOOH) technology provider, has deployed a set of advanced programmatic planning features within its VIOOH Trading Manager platform. These new tools are designed to empower media owners as the out-of-home (OOH) advertising sector continues to evolve, requiring more precise and sophisticated campaign planning.
In response to the growing demand for tailored OOH campaigns, VIOOH has integrated map-based planning capabilities that offer interactive visualizations of real-time campaign availability. Media owners now have the ability to enhance targeting by layering audience affinity data and points of interest. This innovation is driven by the VIOOH Intelligence Allocation Engine, which combines media owners’ deep inventory knowledge with audience data segments, enabling smarter decision-making for custom deals. The result is an optimized approach to meeting increasingly complex buyer briefs, maximizing both inventory utilization and revenue.
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With global spending on programmatic DOOH expected to increase by 32% in the coming year, media owners are tasked with managing an ever-growing number of highly targeted campaigns. VIOOH’s latest enhancements streamline this process by blending traditional map-based planning with interactive visual tools, incorporating audience insights and live availability data. This allows media owners to efficiently plan campaigns that reach the right audiences, on the right screens, at the right times. The VIOOH Allocation Engine further simplifies the complexity of managing multiple campaigns, ensuring premium inventory is utilized to its fullest potential to deliver the highest returns for buyers.
“We continually seek to enhance our product offerings to meet our client’s needs, and these planning tools for VIOOH Intelligence users are a significant step towards a data-driven future for out-of-home advertising,” said Jon Block, Chief Product Officer at VIOOH. “The initial markets using these tools have already reported that the planning functionality is both intuitive and effective, enabling media owners to easily navigate even the most targeted briefs.”