RAD INTELLIGENCE (RAD AI) and LA HOPE DEALER announced the formation of a strategic partnership designed to conceive and execute authentic, purpose-driven brand campaigns through the combination of creator marketing, street art and Artificial Intelligence (AI). The partnership will focus on Fortune 1500 companies that understand the importance of taking the lead in the creation of cause-related marketing and branding campaigns, especially in today’s highly complex and diverse marketplace.
Stephen Klein, RAD AI Chief Client & Experience Officer said, “When we first spoke with LA HOPE DEALER, we immediately believed we were seeing the future of authentic marketing, the coming together of societal purpose, impactful and beautiful street art, harmonized to help build and strengthen some of the world’s finest brands. Corie will work closely with us to incorporate honest, authentic, and fresh creative insights across our brand and client ecosystem. Together we will work hard to reinvent what marketing can be and align purpose with client business benefit.”
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Corie Mattie, the LA HOPE DEALER, said, “When I heard about RAD AI utilizing their artificial intelligence to better understand emotion, I realized how that could amplify the capabilities of creatives and move towards building a bridge between authentic art and the often out of touch marketing world. My mission has been to set an example for creatives by paving the way to new opportunities that are true to their creative, aligns with their voice, and in the end – enables them to make a comfortable living while enriching their art. I see this partnership as the next step to creating impactful creative campaigns that elevates and benefits everyone equally; creatives, clients, and communities.”
Klein said, “We want to be the anti-influencer company. We don’t want to hire people on behalf of our brands and pay them to say things they likely don’t believe. We strive to create meaningful, inclusive campaigns that benefit our clients—and the world—by touching people’s hearts. Our goal is to combine the wonders of AI with the marvels of human creativity and see how far we can take it. We realize that many great agencies and marketing executives are competent in understanding how the customer thinks and changing behaviors. But not us. We take our vision from Maya Angelou who said that people will forget what you said, forget what you did, but they’ll never forget how you made them feel.”