Public relations agency ROX United announced the appointment of Amber Meredith as President. Meredith will lead client services and business development, among other initiatives for the bi-coastal firm, which is part of the independently owned UNITED COLLECTIVE communications group.
She will report to UNITED COLLECTIVE Founder and CEO John Gallegos and work closely with the leaders of fellow Collective members, advertising agency GALLEGOS United and digital agency CANVAS United. Meredith will be based on the New York campus and will oversee ROX teams in both New York as well as on the Huntington Beach, California campus.
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Meredith has developed award-winning integrated communications campaigns for clients ranging from category-leading global brands and companies to challenger start-ups. In her more than two decades of communications experience, she has worked across multiple industries, including consumer goods, beauty, health and wellness, luxury, ecommerce, entertainment, hospitality, and media.
“I’m thrilled to welcome Amber to our team. Amber has vast communications industry knowledge and is adept at capitalizing on new innovations and leading clients through a rapidly evolving landscape to stand out and deliver on their business objectives,” said Gallegos. “Her creative thinking, extensive client service and client-side experience, passion for building winning teams and operational vision will be instrumental to the next chapter of ROX’s success and growth.”
Meredith will partner with current ROX United clients, which include the California Milk Processor Board , Domino’s, Telemundo and the California Strawberry Commission, among others. She will also collaborate with the leaders of GALLEGOS United and CANVAS United on shared client accounts and new business development.
Meredith has a notable track record of communications agency experience including executive roles at BMF, DeVries Global, and Marina Maher Communications. She also has in-house leadership experience having worked at Sony Music, CARGO Cosmetics, and luxury beauty brand Artis, where she most recently served as Chief Operating Officer.
“ROX United and the UNITED COLLECTIVE stand out in the marketplace because they work at the intersection of strategy, creativity and agility for clients in an agency climate that values entrepreneurial thinking and passion for innovation,” says Meredith. “Their thoughtfully integrated approach is rooted in insights about culture, population and technology trends and a flair for tailoring that understanding to meet the diverse needs of an impressive client roster. I’m proud to join a team that’s a leader in this area.”