AK Operations announced the release of AK Onboarding, the only go-to-market (GTM) curriculum designed for growth teams. This 30-day online course allows customers to learn and implement the demand generation, lead generation, and sales enablement techniques that AK Ops has been using to generate millions in pipeline revenue since 2018.
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“After serving over 100 clients, we created an online course to offer everyone the opportunity to reach their ideal customers, streamline their campaigns, and position their company to collect the insights and reports they need to strategically grow,” said Amy Kohl, AK Ops’ CEO and Founder. “We’re excited to offer another option to help companies close more business, uncover meaningful metrics, and pivot as needed to hit their numbers.”
From GTM factors, automation, and domain management to goal planning, reporting, and campaign strategy, AK Onboarding features a total of 13 chapters.
The curriculum includes:
- Welcome to AK Onboarding
- Chapter 1: Basic Setup
- Chapter 2: Your Go-To-Market Strategy
- Chapter 3: Controlling Properties Setup
- Chapter 4: The Deal Pipeline
- Chapter 5: Operational Workflows
- Chapter 6: Domain Setup & Health
- Chapter 7: Goal Planning
- Chapter 8: Dashboards & Reporting
- Chapter 9: Key Marketing Assets
- Chapter 10: Ongoing Content Nurture Automation
- Chapter 11: Outbound Sales Messaging Automation
- Chapter 12: Inbox Management & Domain Health
- Chapter 13: A Day in the Life of an AK Operator
“By the end of AK Onboarding, learners will be able to use HubSpot like a sales-generating machine as well as manage and launch campaigns for both marketing and sales,” said Sara Klaus, Chief Strategy Officer. “They’ll also be able to track the right metrics so they can drive predictable revenue growth with our shared discipline of getting 1% better each week.”