Amplitude, Inc., a leading digital analytics platform, announced the appointment of Mark Velthuis as Vice President of Sales for Asia Pacific and Japan (APJ). With a track record of driving growth in the region and building high-performing teams, Velthuis will lead business development in APJ, overseeing sales and revenue growth. He will report to Matt Heinz, Amplitude’s Chief Revenue Officer.
“Mark deeply understands the complex business problems faced by companies in APJ and he has firsthand experience helping companies at Amplitude’s stage scale. Under Mark’s leadership, Amplitude will be ready to capture the growing demand for digital analytics in the region.”
“Your product is the best and most efficient way to grow, and it is the reason companies win or lose in the long term. So during times of economic uncertainty, it is essential that companies in APJ and around the world continue to invest in their product. That’s where Amplitude can help. We give visibility into the entire customer journey so teams can build better product experiences that lead to the right business outcomes, whether that’s increased engagement, retention, or sales,” said Heinz. “Mark deeply understands the complex business problems faced by companies in APJ and he has firsthand experience helping companies at Amplitude’s stage scale. Under Mark’s leadership, Amplitude will be ready to capture the growing demand for digital analytics in the region.”
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An accomplished market development leader in the technology industry, Velthuis was most recently President of APAC at Jedox, an enterprise performance management platform. At Jedox, he tripled annual contract value sales within the region in three years. Prior to that, he was Vice President of Partnership Sales and Market Development for APJ at Commvault, where he oversaw all indirect sales channels in Asia Pacific and Japan. Before that, he served as Senior Director of Market Development in APJ at Dell EMC, where he led the market development sales team and spearheaded new market creation in the region.
SOURCE: Businesswire