Aragon Research released The Aragon Research Globe™ for Sales Enablement Platforms, 2023.
This fifth Globe™ for Sales Enablement Platforms (SEP) takes a closer look at providers in a market category that has become the de facto digital work hub for sales professionals.
The SEP market continues to grow and expand. In 2022, more SEP providers added more key features to their offerings.
The Aragon Research Globe™ for Sales Enablement Platforms, 2023 evaluates 15 major providers in a market that continues to see growth, investment, and a innovative utility:
Allego, Bigtincan, Conquer, Highspot, Outreach, Mindtickle, Pitcher, Revenue Grid, Revenue.io, SalesHood, Salesloft, Seismic, Showpad, vablet, and VanillaSoft.
While there is still both a sales content management and a sales communication line of demarcation between vendors, Aragon feels that there will be consolidation to get to the single uber-SEP suite. Aragon notes that the game–changers in this market are those that make it possible for enterprises to manage all aspects and touch points of the sales process.
“Sales enablement platforms are no longer a nice-to-have, they are a must-have set of capabilitiesl,” says Jim Lundy, Aragon Research CEO. “With the world still working in a hybrid mode, SEPs are a vital part of a sales team’s technology stack.”
Business and IT leaders should use Aragon’s latest Globe™ as a guide to thoroughly evaluate major SEP providers.
SOURCE: PRWeb