Boostr, a leading advertising management platform for media companies, announced a strategic partnership with OmniMedia Solutions Group, a consulting firm specializing in technology and strategic guidance for the Media, Entertainment, and Telecommunications industries. The collaboration will streamline the implementation of Boostr’s Order Management System (OMS) across the media landscape, with a focus on supporting traditional broadcasters’ transition to converged selling and digital transformation.
Through this partnership, OmniMedia Solutions Group will leverage its extensive experience in both traditional and digital media to ensure the seamless deployment and integration of Boostr’s advanced OMS, which is designed to automate media business operations with features like next-generation forecasting, dynamic rate card management, and comprehensive inventory insights. The collaboration will improve efficiency in change management and organizational transformation, enabling media companies to boost profitability.
“We are thrilled to partner with OmniMedia Solutions Group, whose deep influence and expertise in converging media complements our technology perfectly,” said Patrick O’Leary, CEO of Boostr. “Together, we aim to help media companies evolve with change and adopt the tools necessary to thrive in today’s media landscape. This partnership marks a significant milestone in our mission to provide comprehensive, industry-leading advertising solutions that drive growth for our clients.”
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Audacy, an American broadcasting company and the second-largest radio platform in the United States, is one such client that has implemented Boostr’s ad management platform with hands-on guidance and support from OmniMedia Solutions Group.
“Boostr’s track record of successful implementations and their commitment to genuine partnership have greatly impressed us,” said Joe Lampert, Practice Lead of OmniMedia Solutions Group. “We believe this collaboration will not only benefit our mutual clients but also raise the bar for how media companies navigate the complexities of converged selling. We look forward to helping the industry evolve through our ongoing work together.”
SOURCE: PRWeb