Everflow, a premier partner marketing platform, has announced a strategic partnership with Skimlinks, the world’s largest commerce content monetization platform. This collaboration integrates Everflow’s advanced tracking capabilities and curated Marketplace with Skimlinks’ extensive network of premium editorial content publishers, creating new revenue opportunities for advertisers and publishers alike.
Expanding Revenue Potential Through Strategic Collaboration
The partnership between Everflow and Skimlinks combines expertise in commerce content monetization, transparent performance analytics, and curated partner matching. By bringing these elements together, the collaboration aims to scale revenue growth for both advertisers and publishers, enabling more effective and profitable partnerships.
Through this integration, Everflow clients now have direct access to Skimlinks’ global network of top-tier publishers via the Everflow Marketplace. This hub for trusted growth connections helps brands identify scalable revenue streams, foster vertical-aligned partnerships, and enhance existing monetization strategies from other marketplaces.
“We are delighted to partner with Everflow. Our partnership will bring new and innovative opportunities for Everflow’s advertisers to collaborate with our extensive network of publishers. We look forward to the long-term success this will help drive,” said Gaurav Arora, Global Partnerships Director at Skimlinks.
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Unparalleled Access to High-Quality Publishers
With Skimlinks’ network of over 60,000 publishers—including major media brands like Condé Nast, Hearst, Yahoo!, Huffington Post, Trinity Mirror, and MailOnline—Everflow clients gain exposure to a wider pool of authoritative publishers. This expanded reach enhances the potential for increased engagement, visibility, and revenue.
Data-Driven Decision Making with Full Transparency
A key benefit of this integration is complete transparency in performance tracking. Everflow clients can access in-depth analytics on traffic sources, sales conversions, and key performance metrics such as clicks, conversion rates, and average order values. This granular level of insight empowers brands to refine their affiliate marketing strategies with data-driven precision.
“We believe this strategic partnership will have an immediate and meaningful impact by helping every merchant in the Everflow Marketplace unlock new revenue streams and rich partner diversification opportunities,” said Ed Ceballos, Vice President of the Partner Ecosystem at Everflow.
Strengthening Relationships for Optimized Campaign Performance
As part of this collaboration, Everflow clients will benefit from closer relationships with the Skimlinks team, ensuring better-aligned connections with key editorial partners. This direct engagement enables brands to optimize their affiliate campaigns with expert guidance, leading to stronger performance outcomes.
This partnership marks a significant step in the evolution of commerce content monetization, helping brands and publishers maximize their earning potential while fostering more effective and transparent collaborations.