G2, the world’s largest and most trusted software marketplace, has strengthened its solutions for sales teams, contributing to higher-converting prospects as well as increased deal size, win rates, and sales velocity.
In addition to G2’s existing Content, Review, and Buyer Intent data offerings, the company has also rolled out several integrations with leading sales technology providers as part of its G2 for Sales initiative — helping teams improve workflow efficiency and drive revenue outcomes faster.
“G2 has long been recognized as an effective tool for B2B marketing strategy, but our solutions can and should be a secret weapon for sales teams too,” said Eric Gilpin, Chief Revenue Officer at G2. “With unmatched depth and breadth of insights on the world of software and services, we’re uniquely positioned to connect software sales professionals with active in-market buyers — helping them uncover their highest-propensity, qualified prospects and engage with them when it matters. With G2’s data and solutions that move at the pace of today’s sales cycle, sales teams can tap into the potential of their tech stack and never send a blind or cold email again.”
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G2 for Sales gives selling teams a competitive edge
G2’s verified and authentic customer feedback provides selling teams with a third-party validated source to meet their prospect and customer base with — increasing credibility, aiding the buyer research process, and expediting the sales cycle. Additionally, G2 customers can compile insights from their customers’ voice and package them into selling assets to use without requiring marketing or design resources.
“We know that 77% of sales reps’ time is spent on non-revenue-generating activities. As a sales leader, this is an astonishing loss of productivity,” said Lesley Ronaldson, VP of EMEA Sales at Gong. “While this challenge is exacerbated in the current economic environment, we have an opportunity to boost productivity and drive growth with data, AI, and apps that are purpose-built for revenue teams. The Gong Revenue Intelligence Platform uses the largest dataset of customer interactions in the industry to help revenue teams increase productivity, predictability, and growth. We’re proud to bring G2’s intent data to our platform to provide sellers with another powerful signal for deal execution.”
Considering that just 5% of a company’s ideal customer base is in-market at a given time, knowing who that 5% is and reaching them at the right time in their purchasing journey is critical. This is where G2 Buyer Intent data comes in, surfacing crucial account intelligence for teams, including the research, engagement, and buying patterns taking place on G2’s software marketplace.
Research activity that is indicative of a buyer’s intent to make a purchase, combined with competitive insights, empower sellers to deeply personalize the sales process to the buyer’s needs and expectations. There’s a high likelihood a software vendor’s customers and prospects are searching on G2, considering that 90 million buyers visit G2 annually to research software for their business in over 2,100 different categories — from CRM and Video Editing to Cloud Data Security and Desk Booking software.
SOURCE: Businesswire