Jasper, the world’s leading AI marketing platform, Apoints Alex Barrera as Chief Revenue Officer (CRO).
Barrera brings extensive experience in scaling global enterprise sales organizations. He joins Jasper from Zendesk, where he spent over a decade in senior leadership roles, most recently as SVP of Global Strategic Enterprise Sales, overseeing some of the company’s largest international accounts. During his tenure, he led the expansion of the Latin America region, growing the team from five to over 300 across four regional hubs, scaling ARR from $4 million to well over $100 million, and playing a key role in helping Zendesk surpass $1 billion in ARR globally. Prior to Zendesk, he also held leadership roles at Salesforce, supporting growth across the Latin American market. At Jasper, Barrera will focus on driving revenue growth, scaling go-to-market functions, and expanding the company’s presence across new markets and customer segments.
“Throughout my career, I’ve worked closely with enterprise customers to help them adopt transformative technologies that drive real business outcomes,” said Barrera. “What Salesforce did for CRM, and Zendesk did for customer experience, Jasper is now doing for marketing—leveraging AI to help brands connect effectively with the right audiences through the right content at the right moment.”
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Jasper is the leading AI marketing platform, enabling the world’s most innovative companies to reimagine their end-to-end marketing workflows and drive higher ROI through increased brand consistency, efficiency, and personalization at scale.
SOURCE: PRNewswire