On October 23, 2024, Lookout Inc. announced the integration of an advanced AI-driven chatbot from Embrace.ai into its Lookout Partner Hub portal. This helps the company to streamline access to vital sales resources and improve overall efficiency for its partners, including alliance, technology integration, channel, and managed security service providers (MSSPs).
The Lookout Partner Hub, built on Impartner’s partner relationship management (PRM) solution, offers channel partners access to essential sales and support resources. The hub also offers access to the Lookout Partner Academy, where partners can complete online training courses to become Lookout Qualified.
The newly integrated Expert Virtual Assistant (EVA) chatbot from Embrace.ai is set to enhance the partner experience significantly. It offers an intuitive interface that allows partners to access critical sales and marketing information regarding Lookout’s products.
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Key Features of the EVA chatbot:
Easy Access: Partners can use EVA in their preferred language, accessing a wealth of materials like thought leadership articles, solution briefs, and marketing campaigns for immediate results.
Personalized Interactions: The integration of conversational AI allows for more tailored engagement with Lookout resources. Partners can ask specific questions such as margin potential on deals or compare Lookout solutions to its partners.
High Productivity: EVA can assist in drafting sales emails and providing customized recommendations based on the latest content and data, thereby reducing manual tasks and improving marketing effectiveness.
Eva-Maria Elya, Global Vice President of Channel and MSP at Lookout, stated that the integration of EVA represents a significant advancement in partner support. She emphasized that Embrace.ai’s expertise in conversational AI enhances the capabilities of the EVA, seamlessly integrating into business workflows.
Curtis Brinkerhoff, Chief Revenue Officer at Impartner, noted that this integration marks a pivotal shift in partner support by offering unprecedented efficiency and personalization. EVA addresses critical challenges like efficient information retrieval while providing instant responses to queries.
Derek Butts, Co-CEO of Embrace.ai, added that the chatbot creates a comprehensive support ecosystem within the Partner Hub. Partners can access the extensive content library using generative AI for information about Lookout’s offerings, ultimately driving profitability and customer retention.