PathFactory, the leading B2B Content Intelligence Platform, is pleased to announce that seasoned product leader, Venk Chandran, is joining its senior leadership team as Chief Product Officer. Chandran is a key addition to the company as it continues to scale rapidly.
Chandran, based in San Francisco, joins PathFactory as a product leader from Salesforce. He brings a wealth of experience in strategic growth areas for PathFactory, including a strong track record of scaling SaaS products and services and a hands-on understanding of PathFactory’s unique market position as a critical solution in the B2B revenue technology stack.
“We are thrilled to welcome Venk to our growing team of senior leaders working on the cutting edge of data-driven content and revenue intelligence for B2B marketers and sellers,” said Dev Ganesan, President, and CEO of PathFactory. “Venk’s experience and deep product knowledge in CRM allow him to connect the dots between content intelligence and revenue generation. His leadership will be pivotal as we continue to build momentum and expand our offering.”
In May, PathFactory launched its newest offering, PathFactory for Revenue Intelligence. PFfRI collects and correlates near real-time content engagement signals and buyer profile data, and provides AI-driven recommendations for marketers, sellers, and CX teams to deliver personalized content experiences at scale. The platform eliminates the guesswork for go-to-market teams by aligning them to a unified dataset that helps them more intelligently prioritize and engage opportunities most likely to convert into deals.
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“PathFactory has this amazing focus on creating a better experience for buyers,” said Chandran. “Connecting how content drives revenue is extremely relevant for customers and a key component driving durable growth. I am very excited about working with the talented team, scaling our platform, and delivering value to our customers.”
Chandran is the latest senior hire for PathFactory in recent months. In January, Nat Venkataraman joined as VP of Product Management and Amy Vosko, as VP of Revenue Marketing. Anne Marie Paterno Kilgallon, revenue growth and go-to-market strategist, was named Head of Partnerships and Accounts in May. In June, Christine Polewarczyk, former head of the Forrester B2B Content Strategy and Operations research practice joined PathFactory as SVP of Product Marketing.