On December 18, 2024, Spekit, a prominent enablement platform, acquired Cquence, an AI-driven revenue platform, to provide sales representatives with timely access to essential content. This acquisition aims to streamline the identification and extraction of crucial deal-related data from unstructured sources, thus reducing administrative burdens and allowing sales teams to focus more on selling.
Melanie Fellay, CEO and Co-founder of Spekit, emphasized that this integration will offer sales reps a personalized assistant that anticipates their needs and delivers customized content and coaching in real-time. This acquisition is not merely about automation; it aims to create intelligent, context-driven experiences that enhance efficiency and effectiveness for sales teams. The partnership is expected to redefine sales enablement by embedding AI-driven insights into everyday workflows.
Spekit’s existing platform is already distinguished by its focus on timely information delivery and user-friendly analytics. With the introduction of Spekit AI Assist, sales reps can now ask questions within any application and receive precise answers and content recommendations to facilitate deal closures. With existing clients like Zoominfo and Southwest Airlines, Spekit is set to leverage Cquence’s expertise and technology to further improve revenue outcomes and transform the sales enablement landscape entirely.
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Cquence‘s founders expressed their excitement about the synergy between the two companies, highlighting their shared vision for transforming sales enablement through advanced AI technologies. By combining their strengths, Spekit aims to empower revenue teams with enhanced tools and insights for improved performance and revenue outcomes.