Start-Up and SaaS Marketing Leader Joins C-Suite as Zipari Embarks on Growth Phase
Zipari, the company behind the first and only Consumer Experience Platform built specifically for health insurance, recently announced the promotion of Matt Case to Chief Marketing Officer. As CMO, Case leads overall marketing strategy and the teams driving demand generation, brand and creative, product marketing, and sales enablement.
“Matt’s a veteran, savvy marketer with proven experience driving revenue for software companies in the healthcare sector”
Case has 25 years of strategic marketing and business development experience across start-up and large SaaS companies, with more than 15 in health coverage and technology. He joined Zipari in 2020 from Welltok, where he served as vice president of product marketing across healthcare payer, pharmacy, employer, provider and public markets. Prior to Welltok, Case served in vice presidential roles leading marketing and sales support as well as executive positions leading company-wide strategy and development.
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“Matt’s a veteran, savvy marketer with proven experience driving revenue for software companies in the healthcare sector,” said Zipari Founder and CEO Mark Nathan. “An expert at leading strategic initiatives, complex cross-functional programs, and people management, Matt’s contributions since joining Zipari as vice president of marketing have been critical at a pivotal moment in our growth.”
“Zipari has changed the way health insurers approach customer experience and it has been an honor to work alongside such a dedicated and talented team to execute on our meaningful mission – helping members take healthy actions,” added Case. “I’m excited to lead our integrated marketing, creative and sales enablement teams as we embark on our next growth stage.”