On September 24, 2024, Zuora, Inc., a leading monetization suite for modern businesses, announced new AI enhancements at Subscribed Live London, now available for major media companies. Zuora customers can quickly activate its AI paywall to gain insights into subscriber behavior, enhancing conversion and revenue growth.
In today’s competitive media landscape, success in the Paywall 3.0 era depends on delivering personalized offers that resonate with users at the right moment. Agile systems are essential for continuously adjusting pricing and packaging strategies, which have become crucial competitive advantages. However, implementing new offers, adjusting prices, integrating payment methods, and designing bundles require quality data and can be hindered by time-consuming manual processes.
Over 100 leading media and publishing brands, including many of the top 10 global revenue generators, utilize Zuora to understand subscriber preferences and create customized offers. With its AI paywall, Zuora employs reinforcement learning to adapt acquisition strategies, dynamically adjusting access and offers based on user interactions. Customers can easily activate these new AI capabilities using a drag-and-drop interface, leveraging integrated data sources. Designed to integrate seamlessly with existing tech stacks, Zuora connects with over 30 industry-specific extensions, including CRM and data analytics tools.
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Customers have reported:
- Up to a 54% increase in conversion rates
- Up to a 61% increase in revenue
“Media companies must act swiftly to engage subscribers amid an ever-evolving competitive landscape,” said Chris Scott, Chief Design Officer at Zuora. “Outdated methods, such as propensity scoring, cannot adapt quickly enough and can impede progress by relying on historical data. Zuora’s AI provides a personalized experience for each customer, ensuring the right offer is delivered at the right time while reducing the time and resources spent on manual testing.”