StarStake is ready to connect creators and their fans with a new Web3 marketing model. Now creators and fans can be fairly compensated for their value. In the traditional model of social media, traditional publishers, and record labels, creators are rarely fairly compensated for their work. Social media companies take much of the advertising revenue and only pay the creator what the company wants to pay. In reality, only the top tier of social media creators end up receiving adequate pay for the revenues their content generates. Traditional publishers and record labels take the revenues from the sales and only pay the creators a small percentage. StarStake’s economic model features no centralized company holding funds. It allows both users and creators to use the full feature-set of the platform and build all utility NFTs and personalized pages with no monthly costs. StarStake works off of a percentage of sales generated and only earns a percentage when a sale of a product on the platform occurs. Unlike other social media platforms, publishers, and record labels that only pay royalties, the StarStake economic model allows creators to keep more of their earnings.
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“The big tech and centralized platforms out there have a monopoly on the content, privacy, and audiences. The creator floods their platform with high-value content with little in it for the creator,” says Hawk. “Also, what’s in it for the subscribers? They loyally support their favorite stars and associated brands, sharing their content, and yet never see any rewards of that success themselves. We’re here to change all that.”
StarStake has its sights set on changing the public perception of NFTs from just collectible, digital art images to functional key cards and tokenized memberships that connect creators with their communities, allowing them to reward supporters in innovative ways. StarStake aims to deliver a range of tools to create NFTs for the ‘real world’. Now creators of all kinds: athletes, musicians, artists, podcasters, and influencers, as well as businesses and brands, can harness NFT technology as a new tool to market, advertise and interact with their communities.
StarStake goes beyond creators having ‘subscribers’ to having ‘stakers’ who are independent members of the creator’s community on StarStake. The ‘stakers’ are stakeholders in the creator economy fostered by StarStake who can benefit in new ways. Creators use StarStake to bring exposure and support to projects in exchange for giving stakers exclusive access and rewards. Creators can also grant access to physical or digital products, all encoded into the smart contracts of the NFTs themselves. StarStake allows users to create with only minimal tech skills, without touching any code or needing to have any prior Web3 knowledge. StarStake allows both users and creators access with no monthly charges, making this a star-studded sandbox for creators of all ilk.
SOURCE: GlobeNewswire