On December 11, 2024, TapClicks, a leader in Smart Marketing solutions, announced a new partnership with Epitaph Group, a full-service media agency specializing in customized strategies and growth-driven solutions. Epitaph Group is now part of the TapClicks Marketplace, offering marketing services to TapClicks customers, including up to $2,000 in media credits. Clients can also schedule a complimentary 60-minute consultation with Epitaph Group to explore tailored media strategies rooted in both data and strategy.
Epitaph Group is also utilizing the TapClicks Smart Marketing platform internally, as a direct client. The two companies have worked together to create a custom back-end marketing technology system that automates agency functions from planning to execution to finance. This partnership enhances agency productivity by allowing for greater focus on unique media strategies, quantitative metrics, and campaign optimization, raising expectations for agency technology in the digital marketing space.
Heidi Krause, COO of Epitaph Group, explained that with TapClicks, they have developed a streamlined technology system that reduces manual administrative tasks, allowing more time for client-focused work. She expressed pride in the program and appreciation for the TapClicks partnership.
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Mike De’Oliveira, Head of Digital Platforms and Data at Epitaph, noted the seamless transition of their data infrastructure with TapClicks. He believes the partnership will accelerate the agency’s ability to leverage data in innovative ways.
Chel Heler, Chief Growth Officer at TapClicks, emphasized their pride in partnering with Epitaph to deploy the TapClicks Smart Marketing platform and improve their clients’ digital marketing processes. She believes this partnership will benefit a wide range of clients, including agencies, brands, and franchises.
The new Marketplace solution from TapClicks and Epitaph Group is now available, offering advanced marketing technology and services to enhance process efficiency and better serve clients.