Tinuiti, the largest independent performance marketing firm in the U.S., announced it has won two Microsoft Advertising Partner Awards — the Growth Media Division has won the Microsoft Advertising Channel Partner of the Year, and the Search/Shoppable Media division has won the Microsoft Advertising Client Partnership of the Year.
The Microsoft Advertising Partner Awards recognize Elite and Select Partners for the incredible work completed in 2022 across various categories. Tinuiti’s Growth Media Division and Search/Shoppable Division stood apart from a competitive pool of nominations— serving as further testament to Tinuiti’s decades-plus partnership with Microsoft Advertising.
Josh Brisco, Group VP Acquisition Media at Tinuiti, said: “Tinuiti’s partnership with Microsoft is a truly collaborative exchange that has not only led to great successes on behalf of our clients, but helped us to solve many of their complex business issues. We’re incredibly thankful for this dual recognition and for our long standing relationship with Microsoft, a true partner and one that has been with us every step of the way as we grew to become the largest independent performance marketing agency.”
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Nick Berliner, Director of Agency Development at Microsoft, said: “Tinuiti represents all of the qualities that make for a truly synergistic and fruitful agency partnership. Their enthusiasm, collaboration, and open-mindedness is what allows us to uncover advanced solutions, leverage new opportunities, and ultimately continue to grow clients’ business and success. Both of these Tinuiti teams are highly deserving of this year’s Advertising Partner Awards and I applaud their hard work and everything they have achieved.”
As Microsoft’s Advertising Channel Partner of the Year, Tinuiti’s Growth Media Division demonstrated incredible ingenuity and skillfulness in the face of multiple challenges throughout 2022. Despite the uncertainties, including brands cutting budgets in response to the lowest consumer sentiment in years, ambitious initiatives saw great success. In partnership with the Microsoft Ads team, the Growth Media Division’s initiatives saw 93% and 79% growth in MSAN investment, YoY in Q1 and Q2 respectively, and an annual growth of 30% YoY.
Tinuiti’s Search/Shoppable Media Division garnered the Microsoft Advertising Client Partnership of the Year Award for the incredible work done on behalf of the SPARC Group. Leveraging Microsoft Advertising’s full suite of products resulted in a rippling positive impact across SPARC Group’s portfolio, including Brooks Brothers, Reebok, Eddie Bauer, Aéropostale, Nautica, and Lucky Brand.
SOURCE: PR Newswire