Brand experience powerhouse Verb is announcing that it has hired Kelle Coleman as head of marketing and growth.
Kelle joins the Verb team after thirteen years at Nielsen, where she was most recently senior vice president, strategic partnership and experience. As head of marketing and growth, a newly-created role at Verb, Kelle will be responsible for all strategic marketing initiatives and business development, and tasked with expanding the agency’s growing roster.
“We’ve loved working with Kelle over the past six years and are excited to have her on board as a Verb team member,” said Yadira Harrison, Co-founder, Verb. “As we look to the future of Verb and how we want to grow our business, Kelle is a key component of that vision.”
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Prior to joining Nielsen, Kelle worked at Macy’s where she joined the National Partnership Marketing team. She managed strategic development and procurement of partnerships with brands such as American Express, Unilever and Patron Spirits Company for key Macy’s campaign planning and event initiatives such as the Macy’s Thanksgiving Day Parade and the 4th of July Fireworks.
“My friends call me ‘the chief experience officer,'” said Coleman. “I’m passionate about brand experience and bringing together the best partners — that’s what attracted me to Verb. I’ve known that Yadira and Shannon have been doing amazing work in the space, and I want to help them evolve the agency and take what they’ve built to new heights.”
SOURCE: PRNewswire