Gartner, Inc.:
What: Gartner Marketing Symposium/Xpo
When: June 3-5, 2024
Where: Denver, CO
Members of the media can register for the conference by contacting Elizabeth.Bishop@gartner.com.
Details: Disruptions have become a constant challenge for marketers. AI is turbocharging transformation, turning tech from an enabler powering an efficient marketing machine into a disruptor. Successful CMOs embrace their role as transformation leaders, enabling their teams to achieve greater effectiveness and efficiency. Those who adopt a blended “human+” strategy, using emerging technology where it adds to the strengths of marketers, will be best positioned to deliver profitable growth and demonstrate marketing’s value.
At the Gartner Marketing Symposium/Xpo, CMOs and their teams will learn the insights they’ll need to create and lead a successful marketing strategy in this shifting landscape.
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Audience and Topics: The conference is expected to feature 40+ Gartner experts and 125+ research-driven sessions, with an audience of CMOs, digital marketing leaders, customer experience and loyalty leaders, marketing operations and analytics leaders, and brand marketing leaders.
The conference agenda will consist of six main tracks, focused on helping marketing leaders overcome their biggest challenges and tackle their most pressing priorities – from brand strategy and demand generation, to harnessing AI, social media trends and data privacy.
Keynotes & Guest Speakers:
Gartner Opening Keynote: “Building the Marketing Organization of Tomorrow: From Delivery to Directing Disruption” with Matt Moorut, Director Analyst at Gartner, and Kristina LaRocca-Cerrone, Advisory Senior Director at Gartner
Guest Keynote: “Lead to Win: How to Be an Impactful, Influential Leader in Today’s Environment ” with Carla Harris, Senior Client Advisor at Morgan Stanley
Guest Keynote: “My Pride: Mastering the Challenge of Daily Performance” with Alton Fitzgerald White, Critically Acclaimed Actor and Performer
Exhibit Showcase: The Marketing Xpo onsite will bring together leading technology and service providers highlighting the next steps in sales through live demonstrations, use cases/client success stories, and information-packed presentations. A listing of current exhibitors is available on the Exhibitor Directory.
SOURCE: Businesswire