In this episode of Martech360’s podcast, we were thrilled to have Frans Riemersma, one of Europe’s top Martech influencers and the visionary behind Martech Tribe. With over 20 years of experience optimizing technology strategies for brands like HP and Adidas, Frans sheds light on key challenges and opportunities for CMOs navigating today’s complex Martech landscape.
From the critical role of composability in Martech stacks to the delicate balance between automation and customer-centric strategies, this discussion is a must-listen for marketing leaders.
Frans emphasizes that while technology evolves rapidly, the core of marketing remains understanding your customer. He also discusses why CMOs must shift from a software-driven approach to a customer-driven one, using generative AI to extract actionable insights from data. Additionally, the podcast highlights the importance of integration ecosystems and the need for a structured approach like “Hack, Pack, and Stack” when managing Martech stacks.