Here is MarTech 360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Marketing Automation news this week…
Cadent Aperture Enables Programmatic Guaranteed Bidding Across Addressable Linear And CTV
Cadent, announced a new feature within Cadent Aperture Platform which will enable programmatic guaranteed bidding for addressable TV and connected TV (CTV) across set top boxes (STB), smart TVs, mobile devices, and desktop applications on inventory distributed by publishers.
Howard’s Rapid Growth Trajectory Continues With Acquisition Of Ward’s Appliance
Howard’s, Southern California’s premier independent appliance retailer, announced that it has acquired Long Beach-based Ward’s Appliance to expand its professional builder services division.
A new study by Juniper Research has found customer data platform providers will generate $6 billion globally by 2027, rising from $1.7 billion in 2022; representing growth of 250%.
Lob Unveils First-Ever Direct Mail Automation Platform To Enable Intelligent Mail For Marketers
Lob, announced the launch of the company’s flagship product, delivering the marketing industry’s first-ever end-to-end direct mail automation platform to enable intelligent mail and transform the antiquated process for marketers.
In Social Media news this week…
Pacific Software Publishing Inc. Releases A Mobile App For DENREI, A New Social Media Platform
Pacific Software Publishing Inc. (PSPINC) launches DENREI, a new social platform for iOS. With DENREI, users can connect with like-minded users and create unique and exclusive online communities.
In Mobile Technology news this week…
ArborXR announced the company will work with Qualcomm Technologies, Inc. on an extended reality (XR) mobile device management (MDM) platform to make it easier for companies to scale virtual reality (VR) and augmented (AR) headset deployments.
Ramapo College Of New Jersey Deploys YuJa As Lecture Capture And Video Content Management Solution
Ramapo College of New Jersey has deployed the YuJa Enterprise Video Platform to record lectures, presentations and instructional videos that can be integrated with Canvas, the institution’s Learning Management System (LMS).
In Marketing Analytics news this week…
Informatica Announces Strategic Global Cloud Partnership With Oracle
Oracle names Informatica a preferred partner for enterprise cloud data integration and data governance for data warehouse and lakehouse solutions on Oracle Cloud Infrastructure.
Envision The Future And Take On The Power Of Computing With GIGABYTE At COMPUTEX 2022
GIGABYTE, a world leader in computer technology, will be presenting “Power of Computing” as its theme of the year, and exhibiting its leading products and solutions designed for various industries and fields in the upcoming COMPUTEX Taipei.
MParticle Democratizes Access To Its Enterprise Grade Customer Data Infrastructure Product
mParticle, the leader in customer data infrastructure, announced it would make its enterprise product available via two additional options including a free trial, along with a growth tier offering for growth oriented companies.
In Marketing Content news this week…
Pantheon Recognized In Now Tech Report For Agile Content Management Systems
Pantheon, the SaaS-based website operations (WebOps) platform for developers, designers and marketers, announced its inclusion in the Forrester Research Now Tech: Agile Content Management Systems (CMS), Q2 2022 report.
Diamond Sports Group (“Diamond”), a subsidiary of Sinclair Broadcast Group, announced Michael Schneider has been named Chief Operating Officer and General Manager of Bally Sports+, its new direct-to-consumer (DTC) sports division.