MarTech360’S Weekly News Roundup With Vistar Media, RingCentral, Typeform, Direct Digital Holdings, Foundever, And More!

MarTech360’S Weekly News Roundup With Vistar Media, RingCentral, Typeform, Direct Digital Holdings, Foundever, And More!
By Staff Writer on February 21, 2025

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

Typeform Launches AI Suite to Power Smarter Data Collection

Typeform, the intuitive form builder and conversational data collection platform, announced its Winter ’25 release, delivering more AI-powered capabilities that help companies create, interact, and analyze with AI to get deeper insights, faster.

Banuba debuts Virtual Try-On Plugin for Tiendanube in Argentina

Banuba, a leader in augmented reality (AR) technology, is excited to announce the launch of its groundbreaking virtual makeup try-on plugin for Tiendanube, the leading e-commerce platform in Latin America.

DDH Introduces A Framework to Help Businesses AI Adoption

Direct Digital Holdings, a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC (“Colossus SSP”) and Orange 142, LLC (“Orange 142”), announced the release of its framework for establishing an employee generative AI usage policy, a practical guide from the company’s AI Council designed to help organizations set clear expectations and guardrails for AI use in the workplace.

Moburst Appoints Hagar Seri as Vice President of AI

Moburst, the leading mobile-first digital marketing agency, announces the promotion of Hagar Seri to vice president of artificial intelligence (AI), reinforcing the agency’s commitment to AI-driven innovation.

8×8 and CallCabinet Partner to Enhance Compliance Call Recording

8×8, a leading provider of an integrated CX platform combining Contact Center, Unified Communication, and CPaaS APIs, has announced a strategic partnership with CallCabinet, a premier provider of compliance call recording solutions.

Foundever appoints Chris Halbard as CEO of EMEA market

Foundever , the global leader in customer experience, announces the arrival of Chris Halbard as CEO of EMEA.

Stingray Partners with Vistar to Launch In-Store Video Advertising

Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, has joined forces with Stingray Advertising to transform the in-store advertising landscape in Canada.

Hightouch Raises $80M Series C to Boost AI for Marketers

Hightouch, a leading data and AI platform for marketing and personalization, has secured $80 million in Series C funding, bringing its valuation to $1.2 billion.

RingCentral Unveils AI Receptionist to Revolutionize Business Call

RingCentral, a global leader in AI-powered business communications, has introduced RingCentral AI Receptionist™ (AIR)—an innovative AI phone agent designed to handle customer inquiries and streamline call transfers.

PathFactory Launches Zero Copy Integration on Snowflake AI

PathFactory announced the launch of Zero Copy integration on the Snowflake AI Data Cloud, a groundbreaking advancement that eliminates traditional ETL (Extract, Transform, Load) processes.

RHEI Unveils Made: The Personalized AI Dream Team for Creators

RHEI, a global leader in content distribution and marketing for the creator economy with more than 600M monthly users, unveiled Made, an emotionally intelligent AI platform that provides creators of any size with a virtual dream team.

Article Of The Week…..

From Awareness to Conversion: How In-App Advertising Drives the B2B Buyer’s Journey

In today’s digital landscape, B2B marketing is more complex than ever. Traditional advertising finds it hard to connect with specific audiences.
BanubaCallCabinetFoundeverHightouchPathFactoryRHEIRingCentralTypeformVistar Media
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