The Outdoor Media Association (OMA) is delighted to announce the appointment of Brad Garbutt as Marketing Lead. With a proven track record of marketing innovation and a love of the OOH industry, Brad brings a wealth of experience to the OMA team.
Brad joins OMA from a distinguished marketing career path, including Dell Technologies, Apple, Network 10, and News Ltd. His commitment to a collaborative approach and industry experience makes him a natural fit for OMA’s dynamic environment.
“We are delighted to welcome Brad Garbutt to our team,” said Elizabeth McIntyre CEO at OMA. “Brad’s reputation for being a creative and commercially minded marketer precedes him, and we are confident that his unique skill set will further enhance our marketing efforts as we continue to drive the industry forward.”
In his new role, Brad will play a leading role in developing strategic marketing initiatives to promote both MOVE and the OMA and support the mission of advancing the out-of-home advertising industry in Australia.
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“I am honoured to join the team at OMA,” said Brad. “OOH is a media channel that is constantly evolving. With over 12% growth in 2023, the increasing digitisation of the network and the incoming opportunity of AI all contributing to an exciting future for the OOH industry.”
This appointment further strengthens OMA’s commitment to innovation and excellence in marketing. Brad Garbutt will commence this role at the end of May.
The OMA is the peak industry body which represents most of Australia’s Outdoor Media Display companies and production facilities, and some Media Display asset owners.
The OMA operates nationally and prior to July 2005 traded as the Outdoor Advertising Association of Australia (OAAA). It was first incorporated in 1939.
The OMA’s charter is to serve its members by promoting the OOH industry and developing constructive relations with its primary stakeholders.
Its core functions are Marketing and Research (including audience measurement), Government Relations and Regulatory Affairs, Media Relations, and Member Services.
The OMA is governed by a Board of Directors which is elected by the membership. Members of the OMA adhere to a Code of Ethics and abide by the regulatory frameworks in which they operate.
SOURCE: OMA