On Sept. 17, 2024, Captivate, North America’s leading digital video network known for delivering 100% viewable, fraud-free, and brand-safe media in top office towers and luxury residential properties, announced a strategic partnership with Adelaide, a pioneer in attention metrics for advertising. This collaboration allows Captivate to leverage Adelaide’s cutting-edge attention metrics, providing brands and advertising agencies with unparalleled insights into audience engagement on Captivate screens.
Adelaide’s attention metrics, recognized for their precision and reliability, will now be integrated with Captivate’s offerings, enabling advertisers to access detailed insights into media quality. Adelaide’s omnichannel AU metric, widely used for attention-based quality measurement across digital advertising, will further enhance Captivate’s media insights. This partnership underscores Captivate’s commitment to delivering an engaging media experience through advanced measurement tools.
Leigh Lowery, Chief Revenue Officer at Captivate, stated, “We are thrilled to partner with Adelaide to introduce their innovative attention metrics to our screens. These metrics confirm that Captivate consistently delivers higher-quality media experiences, ensuring our clients’ campaigns reach the right audience in the most impactful way.”
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Captivate also announced that, by leveraging Adelaide’s data, its screens are outperforming not only other out-of-home (OOH) advertising formats but also several digital channels. Recent studies reveal stronger attention to campaigns on Captivate’s elevator and lobby screens compared to outdoor, transit, entertainment, point-of-sale retail, and health and beauty locations.
Marc Guldimann, CEO and co-founder of Adelaide, expressed enthusiasm for the partnership: “We’re excited to collaborate with Captivate as we expand AU measurement into the DOOH space. By integrating our attention metrics, Captivate will offer advertisers more precise and actionable insights, enhancing their campaign effectiveness.”