Digital Remedy, a performance marketing partner for brands and agencies, announced a transformative rebrand, introducing a new visual identity that embodies the company’s evolution, expanded capabilities, and steadfast commitment to performance excellence. This rebrand comes on the heels of significant investments in operational enhancements, key talent acquisitions, and strategic partnerships.
The rebrand emphasizes the following:
- New Performance Solutions: Digital Remedy’s refined solutions match dynamic market challenges, tailored to outcome-based, brand, and TV advertisers with diverse needs.
- New Tone of Voice: The company’s redefined voice educates and empowers marketers, guiding them to harness the potential of performance marketing.
- New Visual Identity: The fresh identity, including a logo, palette, and engaging elements, embodies performance technology, expertise, and innovation. This shift signifies Digital Remedy’s determination to stand out while highlighting its unique value.
“We’ve been the backbone of performance solutions for over 20 years, empowering brands and agencies to scale through our unparalleled access to technology, strategic partnerships, and deep expertise,” said Mike Seiman, CEO & Chairman of Digital Remedy. “While we’ve been driving media for industry giants behind the scenes, we recognize it’s time for us to take center stage. Our fresh new identity signifies our commitment to breaking down performance barriers and delivering cutting-edge marketing solutions to a broader audience. This rebrand represents our core values – unlocking boundless potential and propelling brands and agencies towards outstanding performance.”
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The rebrand plays a pivotal role in facilitating Digital Remedy’s ongoing expansion, including:
- Enhanced Product Investment: Paving the way for an omnichannel approach, Digital Remedy, launched end to end planning, buying and execution of Linear TV across Local, National, Broadcast and Cable to help advertisers drive scale and reach. Furthermore, while pioneering their Performance CTV capabilities, Digital Remedy is also powering the conversation of convergent TV with the new release of TV insights, offering insights across linear and CTV to streamline audience exposure and optimize ROI. In the coming weeks they are also excited to announce the launch of the Digital Remedy Platform an all encompassing, DSP agnostic omnichannel reporting and insights platform.
- New Talent: To amplify its commitment to driving peak performance and transparency across all major U.S. markets, Digital Remedy bolstered its leadership team with three new regional vice presidents – Stephanie Reustle, Mark Williams and Mike McLaughlin. Bringing 15 years of experience, Reustle was previously responsible for leading sales teams at Nexxen, focusing on programmatic support for clients. Williams joins Digital Remedy from Amobee, where he served as RVP of Sales for the Central Region, successfully bringing programmatic solutions to a diverse set of agencies and brands.
SOURCE: GlobeNewswire