DoubleVerify (DV), a leading software platform for digital media measurement, data, and analytics, has made a strategic investment in FirstPartyCapital (FPC), an early-stage venture capital firm specializing in adtech, martech, and digital media. This partnership supports FPC’s mission to accelerate the growth of high-potential adtech startups while reinforcing DV’s commitment to fostering AI-driven innovation in digital advertising.
“This investment from DV marks a major milestone for our fund, reflecting the progress we’ve made since our inception,” said Rich Ashton, Managing Partner at FirstPartyCapital. “We’re proud to play a role in the industry’s evolution. With this capital injection, DoubleVerify becomes not only one of our largest investors but also a key partner to our portfolio companies as they scale. Partnering with one of the world’s leading technology companies is incredibly exciting for us and the entrepreneurs we support.”
A Strategic Commitment to AdTech Innovation
Since 2023, DoubleVerify has been actively investing in adtech startups and acquisitions that drive industry advancements. The company’s investments include Scibids, an AI-powered campaign optimization platform, and Rockerbox, a leader in marketing attribution and performance measurement. To date, DV has invested over $200 million in acquisitions aimed at strengthening the global adtech ecosystem, with a strong focus on strategic partnerships that drive measurable value.
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“At DoubleVerify, we believe that fostering innovation in the adtech ecosystem benefits the entire industry—driving better outcomes for advertisers, publishers, and consumers alike,” said Doug Campbell, Chief Strategy Officer at DoubleVerify. “Our investment in FirstPartyCapital aligns with our commitment to supporting groundbreaking technologies that enhance performance, optimization, and AI-driven innovation. As the industry evolves, we will continue to explore strategic opportunities that push the boundaries of digital advertising and deliver measurable value.”
Expanding the AdTech Ecosystem Through Operator-Led Investment
FirstPartyCapital is a sector-focused, operator-led fund backed by over 200 industry insiders, including leading adtech entrepreneurs and senior digital media executives. By investing in FPC, DoubleVerify is taking an always-on approach to innovation—supporting the next wave of cutting-edge technologies and strategic partnerships that will shape the future of digital media.
This investment further cements DV’s role as a leader in the evolution of adtech, ensuring continued growth, optimization, and AI-driven advancements that benefit the broader digital advertising landscape.