On January 7, 2025, Mediaocean, a leading partner in omnichannel advertising, announced an expanded partnership with LiveRamp by integrating RampID into its Flashtalking platform for ad serving and optimization. This integration positions Flashtalking as the first creative ad server to fully implement RampID, enabling advertisers to deliver precision, personalization, and performance at scale in a cookieless environment.
Grant Parker, President of Flashtalking by Mediaocean, highlighted the long-standing collaboration with LiveRamp and emphasized that embedding RampID into the ad server enhances the platform’s ability to deliver impression-level personalization and optimization, along with advanced measurement capabilities. He noted that this integration equips advertisers with the tools to navigate a privacy-first digital landscape, ensuring better targeting, improved creative performance, and future-proofed campaigns.
The integration offers advertisers the ability to:
- Personalize and Optimize Creative: Combine contextual signals, such as location, device, or weather, with RampID to deliver highly relevant ads across LiveRamp’s collaboration network, spanning channels and devices.
- Enhance Measurement and Performance: Leverage RampID’s durable, authenticated identity ecosystem for cross-device reach, precise attribution, and richer insights.
- Transition to a Cookieless Future: Enable seamless, privacy-compliant workflows with cookieless connectivity, ensuring flexibility and scalability across digital marketing.
Nick Charrow, Director of Media at Princess Cruises, shared that personalization at scale has always been a priority but is challenging without cookies. He acknowledged the integration of Flashtalking and RampID as a game-changer, enhancing campaign effectiveness and making them fully future-ready.
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This partnership aligns with Mediaocean and Flashtalking’s goal of bridging creative and media silos to deliver automation, intelligence, and flexibility for brands and agencies. With RampID now embedded into the ad-serving platform, advertisers can create campaigns that resonate with audiences, comply with privacy standards, and achieve measurable outcomes. The integration also extends to LiveRamp’s global network of 165 demand-side and supply-side platforms.
Travis Clinger, Chief Connectivity & Ecosystem Officer at LiveRamp, highlighted Flashtalking’s leadership in ad serving and dynamic creative, noting that the RampID integration strengthens its position by reducing reliance on third-party cookies. He emphasized that advertisers using Flashtalking will benefit from scalable, personalized messaging and LiveRamp’s sustainable, authenticated ecosystem to drive precision and performance across digital campaigns.