Horizon Media has partnered with ad tech innovator TripleLift and sustainability leader Scope3 to deliver net-zero carbon emissions for all Horizon Media ad buys. This collaboration enhances Horizon Media’s commitment to sustainable advertising by incorporating Scope3 Green Media Products (GMPs) into their media purchases alongside carbon compensation measures. It represents Horizon’s mission to transition all active deals toward eco-friendly practices.
This partnership enables Horizon Media to offer its clients carbon-neutral media options through TripleLift’s green advertising initiatives, demonstrating a commitment to environmental responsibility within the programmatic advertising space. By teaming up, Horizon, TripleLift, and Scope3 are helping to shape an industry shift in line with global sustainability goals.
TripleLift, already dedicated to reducing energy waste and emissions in programmatic advertising, now extends its efforts by providing Horizon access to GMPs, which eliminates high climate-risk inventory from media buys. Alongside Scope3, TripleLift facilitates carbon compensation by supporting carbon removal projects that match the emissions generated by digital ads. These projects work to offset the environmental impact of campaigns, striving to achieve a balanced carbon footprint.
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“Our collaboration with TripleLift and Scope3 is a testament to Horizon Media’s focus on driving real change in the advertising industry,” said Jean Marc, Senior Vice President of Media Technologies and Sustainability at Horizon Media. “By bringing green media products into our strategy and investing in carbon offset initiatives, we’re working toward reducing the environmental impact of our clients’ campaigns. This partnership is a perfect reflection of our aim to merge innovation with sustainability and lead the way toward a more responsible future for our industry.”
As companies push toward net-zero emissions, GMP deals offer a practical way to limit emissions in programmatic advertising by removing high-risk inventory and investing in carbon removal efforts. The reduction of wasted energy goes hand-in-hand with these carbon-neutral initiatives, addressing both immediate and long-term sustainability goals in digital media.
“The industry has long struggled with efficiency, leading to unnecessary greenhouse gas emissions. We’re now in a pivotal moment to make meaningful change,” said Kate Fiala, Director of Business Development at TripleLift. “We are deeply committed to reducing advertising’s environmental footprint, and we’re proud to partner with Horizon to help lead the way. Horizon’s dedication to change aligns perfectly with our goals to improve efficiency and sustainability in advertising.”
This partnership between Horizon and TripleLift highlights the role of carbon emissions measurement and funding for carbon-removal projects as essential to advancing sustainability in media. With Scope3’s mission to drive tangible emissions reductions across digital advertising, this collaboration marks a significant milestone toward a greener industry.