The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, unveiled its 2024 thought leadership and marketplace events schedule. Aiming to excite, inspire, and motivate, the event lineup addresses key issues across marketing, AI, streaming, gaming, retail, and public policy, as well as responsible media and data use.
“IAB’s mission is to gather the industry together, and provide insights and tools to help buyers, marketers, and the entire digital ecosystem navigate these shifts,” said David Cohen, CEO, IAB. “The only constant in the digital marketplace is change, and there is probably no time in recent memory where there has been so much in flux at one time. Opportunity and growth are born out of this dynamism, which is incredibly exciting.”
Overview of 2024 Tentpole Events
IAB ALM 2024: On January 28-30, the 2024 IAB Annual Leadership Meeting will gather digital pioneers and business leaders in Marco Island, Florida to discuss critical topics for the industry, and, with its returning theme “It Starts Here,” will set the agenda for the year to come. With nearly 100 speakers including more CMOs than ever before, attendees will hear from leading executives through keynotes, insightful panel discussions, and curated networking experiences covering the most important topics in the digital advertising space such as generative AI, responsible media, commerce, creativity, the evolution of streaming, and much more.
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“ALM kicks off the year gathering leaders, thinkers, and builders to tackle the biggest industry issues from the creator economy, cookie deprecation, consumer privacy, policy regulation, and more,” added Cohen. “We also couldn’t have a conference without discussing the state of measurement. Returning to the ALM stage are the CEOs of Comscore, iSpot, Nielsen, and VideoAmp who will participate in the “Great Measurement Debate Part 2″ to address measurement opportunities, challenges, and what we, as an industry, can do better to effectively measure campaign effectiveness.”
Some of this year’s featured speakers thus far include:
- Ime Archibong, Vice President, Product Management, Meta
- Bob Bakish, President, and CEO, Paramount Global
- Marsha Blackburn, U.S. Senator (R-TN)
- Alysia Borsa, Chief Business Officer and President, Lifestyle, Dotdash Meredith
- Jen Brace, Chief Futurist, Ford
- Jon Carpenter, Chief Executive Officer, Comscore
- Jeffrey Cole, Director of the Center for the Digital Future, USC Annenberg School
- Stephanie Dobbs Brown, Chief Marketing Officer, Intercontinental Exchange (ICE)
- Esi Eggleston Bracey, Chief Growth and Marketing Officer – Effective January 1, 2024, Unilever
- Nancy Hall, Chief Executive Officer, Mindshare North America
- John Halley, President, Paramount Advertising
“Attendees come to ALM to hear firsthand from brands and marketers on how they’re adapting to industry change and moving the needle for their companies to thrive in the digital advertising ecosystem,” said Carryl Pierre-Drews, EVP, Chief Marketing Officer, IAB. “This year, we have more CMOs and marketing executives taking the stage at ALM, including Best Buy, Liberty Mutual, McDonald’s, Unilever, and more. In addition to the various sessions, IAB will host a CMO-centric breakfast addressing the critical role of marketers in leading AI efforts.”
SOURCE: PRNewswire