International Data Group (IDG), the leading market intelligence and data company, announced two key leadership appointments in its Foundry division to accelerate its growth strategy and drive technological innovation. Seasoned digital media executive, Mike Finnerty, has been appointed as President of Foundry and a member of the IDG executive leadership team, reporting directly to Genevieve Juillard, IDG Chief Executive Officer. Ann-Christel Graham, a technology sales veteran, has joined Foundry as Chief Revenue Officer, where she will lead the company’s commercial teams and help execute Foundry’s strategy and drive further collaboration with IDG’s IDC division.
Finnerty and Graham’s complementary expertise across digital media and technology sales will position Foundry to expand its unique offerings in the first-party demand generation market. Backed by the Company’s 60-year legacy as the leading source of technology news, trends, and guidance for global tech buyers, Finnerty and Graham bring a powerful combination that will broaden Foundry’s deep industry relationships and drive Foundry’s continued growth.
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“Mike’s extensive experience growing and scaling global media businesses will accelerate our efforts to capture the long-term opportunities in the dynamic B2B demand generation market,” said Genevieve Juillard. “Together, Mike and Ann-Christel will drive innovation across Foundry’s full suite of media and marketing solutions, while unlocking new avenues for collaboration and alignment across the IDG platform.”
Finnerty is a highly regarded digital media and B2B marketing executive, with over 25 years of leadership experience in global media, data, and performance marketing companies. He previously led the Technology & Shopping businesses of Ziff Davis, where he oversaw a global portfolio of leading consumer technology brands and B2B media platforms reaching more than 80 million consumers. Finnerty also held senior roles at The Weather Company (IBM) where he led digital product development, global strategy, and partnerships, and at Comcast where he led their consumer digital media products and early investments in its media portfolio.
“As a company with longstanding direct relationships and trusted partner status to the world’s premier audience of technology buyers, Foundry curates the ultimate set of insights and capabilities for tech marketers,” said Finnerty. “With our proprietary first-party data, tech-enabled offerings, rich content experiences, and seamless integration into the broader IDG platform, no one is better positioned to innovate in the demand generation category. I’m honored to build on Foundry’s legacy and drive its next phase of transformative growth alongside Genevieve, Ann-Christel, and the entire team.”
SOURCE: PRNewswire