5WPR, one of the largest independently owned PR firms in the U.S., celebrates milestone achievement in partnership with EOS North America as part of its first year of serving as the leading 3D printing manufacturer’s Agency of Record. After a successful initial year of strategic communications programs and media relations, EOS North America has surpassed key industry competitors in share of voice for the first time in the company’s history.
Since the start of the partnership, 5W has built momentum and sales leads for EOS through a program focused on highlighting the growing real-world applications for its products and the company’s position as a leading innovator in the industrial 3D printing space. Leading up to this pivotal achievement, 5W supported EOS by securing media coverage across key pillars for the company: thought leadership on topics such as supply chain security, sustainability, and reshoring; key customer stories within nuclear fusion power, spacetech, and drones; and bringing visibility to new capabilities and materials as EOS brought them to market.
Additionally, 5W and EOS worked together to launch EOS’ collaboration with two different leading sports equipment companies on the first-ever airless prototype basketball and a mass customized ice hockey helmet. These strategic initiatives garnered attention from top-tier media outlets including TechCrunch, Axios, Gizmodo, Financial Times, local broadcast and more.
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“It’s never been more exciting or challenging to be in manufacturing,” said 5WPR co-CEO, Matthew Caiola. “At the same time, innovations in 3D printing and design are pushing the boundaries of what’s possible and helping make next-gen solutions such as fusion technology a reality, companies are dealing with massive upheaval in traditional supply chains causing delays, shortages and new procurement challenges. Our B2B technology team – who specializes in bringing complex, ground-breaking technologies to mainstream audiences – is excited to straddle these two opposing forces to tell EOS’ story.”
“Industrial 3D printing is an emerging advanced manufacturing technology that requires us to educate organizations on its capabilities, and demonstrate how they can be successful,” said Patrick Boyd, marketing director at EOS North America. “Our partnership with 5W plays an important part of that effort through positioning, storytelling and strategic communications and they have opened doors and driven conversations with media we had not previously engaged with.”
5WPR‘s B2B practice works with emerging and established brands on campaigns that span media relations, thought leadership, executive profiling and media training, awards, speaking engagements and crisis communication.
SOURCE : PRNewswire