Infolinks, a premium advertising marketplace focused on sustainable, high-performance digital advertising, has announced a strategic partnership with Scope3, the industry leader in powering safe and sustainable media growth. This collaboration reinforces Infolinks’ dedication to Green Media Products (GMP)—ad solutions designed to optimize campaign performance while reducing environmental impact.
Through this partnership, Infolinks provides advertisers with a transparent, low-emission GMP via its exclusive ad placements. Unlike traditional digital ad ecosystems that contribute to excessive carbon footprints through complex supply chains, Infolinks’ ad units are directly Supply Path Optimized (SPO) on publishing partners and exist outside of header bidding—minimizing excess energy consumption. By integrating Scope3’s advanced carbon measurement model, Infolinks gives advertisers a streamlined, effective way to lower emissions while maximizing campaign results.
A More Sustainable Path for Advertisers
By leveraging Scope3’s emissions data alongside Infolinks’ direct-to-publisher relationships and SPO strategies, advertisers can make more informed, sustainable media-buying decisions. The partnership ensures access to high-quality, low-emission inventory, offering brands a clear, curated, and environmentally responsible approach to digital advertising.
The demand for sustainable advertising continues to grow. Since early 2023, more than 3,500 brands have adopted lower-emission media packages through Infolinks’ marketplace, showcasing the industry’s shift toward greener advertising solutions.
“Infolinks has long believed that sustainability in advertising isn’t just a moral obligation—it’s a strategic advantage,” said Bob Regular, CEO of Infolinks. “By integrating Scope3’s carbon measurement solutions with our curated Green Media Products, we’re helping advertisers drive performance while actively reducing waste and emissions. This is the future of responsible, results-driven advertising.”
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Industry Leaders to Discuss Sustainable Advertising at Possible 2025
The conversation around sustainable ad supply chains will take center stage at Possible 2025, where Infolinks will host a panel discussion titled:
“Less Noise, More Green: Why Curation Drives Sustainability.”
Moderated by Infolinks CEO Bob Regular, the panel will feature leading industry experts, including:
- Brian O’Kelley, CEO of Scope3
- Elizabeth Donovan, SVP, Global Head of Retail & Commerce Media Networks, Acxiom/Kinesso
- Greg Joseph, VP of Inventory Development, StackAdapt
Together, they will explore how precision in supply path curation enhances both ad performance and environmental responsibility, paving the way for a more sustainable future in digital advertising.
“Partnering with Infolinks with our mission to bring accountability and action to digital advertising’s sustainability challenge,” said Brian O’Kelley, CEO of Scope3. “Advertisers and publishers now have a direct, measurable way to reduce emissions while improving business outcomes, proving that sustainability and efficiency go hand in hand.”
“Brands will gain access to curated inventory that eliminates unnecessary bid requests and minimizes intermediaries—two of the biggest contributors to programmatic advertising’s harmful carbon impact. By leveraging Infolinks’ marketplace and Scope3‘s carbon emissions measurement data, advertisers can confidently invest in media that aligns with both performance and sustainability goals,” said Jonathan Slavin, CBO of Infolinks.
Commitment to a Greener Digital Advertising Future
Infolinks remains committed to reducing emissions across its marketplace through:
- Infrastructure optimization – Streamlining ad delivery to minimize energy consumption.
- Request streamlining – Cutting down unnecessary bid requests for cleaner, more efficient transactions.
- Direct publisher paths – Reducing intermediaries to lower carbon footprints while maximizing transparency and control.
By prioritizing sustainability alongside performance, Infolinks and Scope3 are reshaping digital advertising—proving that efficient, high-impact campaigns can also be environmentally responsible.