On January 6, 2025, Nativo, a platform that helps brands leverage content to engage and influence audiences, announced a new partnership with Scope3. This collaboration will enable brands to meet their sustainability goals by gaining a deeper understanding of and reducing the carbon footprint of their digital advertising campaigns. By providing transparency at every stage of the ad journey, Scope3 offers accurate emissions data, allowing stakeholders to cut carbon emissions and create a more sustainable digital media ecosystem.
David Fischer, Head of Global Ad Tech Platforms at Scope3, highlighted that Nativo’s innovative solutions in media—through premium formats, traffic shaping, and supply access—would not only demonstrate the real-world impact of these capabilities to Nativo’s clients, but also help reduce the carbon footprint of their media-buying. He also noted that both teams have already started exploring how Nativo’s methodology can help Scope3 stay ahead of industry changes.
Scope3, a collaborative sustainability platform leading the decarbonization of media and advertising, aims to make it easier for everyone in the advertising ecosystem to visualize, measure, and reduce carbon emissions. This is possible through Scope3’s emissions model, developed from open-source methodology, which precisely measures the interconnected advertising ecosystem. This model is central to Scope3’s platform and all of its emissions reduction solutions, including Climate Shield and Green Media Products (GMPs).
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Justin Choi, Founder and CEO of Nativo, emphasized that Nativo’s business model reflects its commitment to sustainable digital advertising. He explained that Nativo’s direct supply chain and technology efficiencies allow clients to measure and actively reduce carbon emissions in their campaigns. Additionally, Nativo’s approach avoids MFA inventory, ensuring that advertising spend supports carbon reduction efforts. Through the partnership with Scope3, Nativo’s clients will gain better insights into how their collaboration with Nativo contributes to achieving their sustainability objectives.