Raptive has just launched “Raptive Intelligence,” a new AI-driven tool designed to help advertisers create genuine connections with audiences. This suite of advanced data and targeting solutions introduces “Mindset Targeting,” a feature that anticipates how people might feel when they see an ad, aiming to deliver more engaging and relevant messages. With this tool, advertisers can create campaigns that not only reach more people but also resonate on a deeper level, making ads feel less like interruptions and more like conversations.
Raptive’s strategy centers around the bond between content creators and their audiences. According to a recent study by Nielsen, this kind of authentic connection results in a more engaged and responsive consumer experience. By leveraging AI technology across its network of 5,200 creator sites, Raptive is giving advertisers a way to reach its massive audience of 191 million monthly visitors with messages that genuinely matter.
Marla Newman, Raptive’s EVP of Sales, summed up the approach by saying, “Advertisers come to Raptive because they want to connect with consumers in a meaningful way. With Raptive Intelligence, we’re using AI to make that happen at a scale we’ve never seen before. Our platform allows brands to strategically place ads when people are most likely to respond, turning every advertising dollar into a more powerful investment.”
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Raptive Intelligence offers three key targeting strategies that advertisers can use:
- Mindset Targeting: Goes beyond demographics to understand and reach people based on how they’re feeling or thinking at any given moment.
- Contextual Targeting: Uses data to place ads in relevant content, spread across 38 unique content categories.
- Audience Targeting: Focuses on reaching the right people based on their behavior and preferences across Raptive’s creator network.
At its core, Raptive Intelligence is all about understanding what drives people’s interests and using that insight to predict trends and deliver ads that truly connect. The company analyzes millions of pieces of content to gain a deep understanding of how audience mindsets shift and evolve, allowing advertisers to be one step ahead in connecting with consumers.
Early campaigns using Mindset Targeting have already shown great results. For example, Toyota’s latest campaign for the new Camry used this approach to tap into four specific audience mindsets, resulting in engagement rates that doubled the expected benchmarks. This strategic focus is helping Toyota position the Camry not just as a car, but as a mood-enhancer that adapts to different lifestyles.
To top it all off, Raptive is also committed to protecting user privacy while maximizing campaign effectiveness. Their technology ensures that even as the digital landscape moves away from traditional cookies, advertisers can still connect with audiences in a respectful and effective way. With partnerships in place and investments in next-gen technologies, Raptive Intelligence is set to continue delivering value for both advertisers and consumers far into the future.