The new solution includes a groundbreaking CTV integration with Shopify, enabling self-service shoppable ad campaigns.
As the top TV streaming platform in the U.S., Roku continues to reshape the ad industry with its latest offering. Today, the company announced the launch of Roku Ads Manager, a direct self-service solution specifically created to drive results on connected TV (CTV). With TV ad budgets increasingly moving away from traditional linear formats, and digital-first marketers seeking new channels beyond search and social, Roku Ads Manager is set to empower brands of all sizes.
“In response to the needs of growth marketers across direct-to-consumer brands, we built an intuitive solution that simplifies buying CTV ads for businesses of any scale,” explained Louqman Parampath, VP of Product Management at Roku. “What sets Roku Ads Manager apart is its unique combination of data, optimization tools, and ad formats. For example, no other self-service CTV solution offers native shoppable campaigns with Shopify. It also provides a familiar purchasing experience, similar to buying ads on search or social platforms.”
The platform meets the evolving demands of performance marketers with a number of key features:
- Improvement and performance: Roku’s extensive reach within the CTV space offers marketers access to powerful insights and technology, driving both brand awareness and conversions.
- Efficiency and cost-effectiveness: By leveraging Roku’s direct premium inventory, marketers benefit from competitive CTV pricing without the added costs of third-party fees.
- Action Ads: Marketers can now create interactive overlays on their video ads, enabling viewers to send themselves a text message directly from the ad.
- Shopify Checkout: In a first for CTV advertising, Shopify merchants can now create shoppable ads that allow consumers to complete purchases using their Roku remote.
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“We’re thrilled to expand our partnership with Roku by integrating Shopify’s Checkout, opening up a new self-service sales channel for Shopify merchants. This allows them to reach more customers with highly interactive, shoppable ads,” said Mani Fazeli, VP of Product at Shopify. “This type of seamless commerce experience on connected TVs is exactly what today’s consumers are looking for.”
Roku Ads Manager is the latest addition to Roku’s diverse lineup of advertiser products, giving businesses more options to access premium ad inventory. From big brands to small enterprises, Roku is committed to democratizing CTV advertising and driving stronger results for all.