Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, announced a strategic technology agreement that will bring together its market-leading loss prevention solutions and INEO’s immersive digital display technology. Sensormatic Solutions will begin integrating INEO’s digital display technology into its storefront EAS and RFID-based exit systems to help retailers enhance moments of connection with consumers while helping to reduce shrink and combat organized retail crime.
“With the retail media network market growing rapidly, every inch of space is a valuable opportunity to increase revenue through ad sales or through personalized messages specific to a retailers’ shoppers,” said Tony D’Onofrio, president of Sensormatic Solutions. “Integrating INEO’s screen and content technologies into our leading EAS and RFID exit solutions will help ensure that our retail customers have what they need to optimize loss prevention, inventory management and customer communications — in a modern, dynamic footprint that better capitalizes on prime advertising space.”
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INEO’s patented technology enable a store-as-a-media-business model where Consumer Packaged Goods (CPG) brands can motivate shopper engagement at key touchpoints in the customer journey. The company’s signal-shielding technology helps ensure that EAS tags don’t interfere with display performance or vice-versa, so stores get the best of both worlds. Sensormatic Solutions systems leveraging this technology will deliver enhanced:
- Shrink visibility. Never-before-seen item-level analytics and insights will help retailers respond effectively to loss events, reduce out-of-stocks, combat organized retail crime (ORC) and enhance store operations.
- Retail media network functionality. Customer preferences change quickly, and numerous factors can impact the efficacy of ads and displays. Real-time syncing of content updates helps ensure every message resonates with shoppers, can be adjusted to speak to incoming and outgoing shoppers and aligns with the store’s goals.
- EAS with video monitoring. Embedded cameras help loss prevention teams when theft events occur, using the connected system to pull video from the incident to enhance evidence packages, protect merchandise and reduce shrink in a wide variety of retail environments.
“INEO started with a simple mission: to elevate retail with groundbreaking technology,” said Kyle Hall, CEO of INEO. “Sensormatic Solutions has a legacy of pursuing that same goal, and it’s at the center of our work together. Our digital display technology paired with Sensormatic Solutions trusted loss prevention portfolio and global reach will be a game-changer for retailers seeking to make their storefronts more engaging while driving profit.”
SOURCE: Businesswire