Taboola, a leader in delivering recommendations across the open web, has unveiled Abby, a trailblazing Generative AI assistant designed to help advertisers effortlessly create and manage their campaigns, even if they aren’t advertising experts.
According to recent industry data, about 91% of advertisers are either currently using or planning to adopt Generative AI technology. This surge in interest stems from the need to enhance efficiency, boost sales, and maximize returns on investment— with 81% of advertisers believing that Generative AI can significantly drive sales growth within their businesses.
Abby offers advertisers a new way to manage their campaigns through a conversational interface, guiding them step-by-step through the setup process, covering everything from budgeting and targeting to creative elements and optimization.
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Drawing from over a decade of data on successful advertising campaigns across the Taboola platform, Abby empowers users to quickly launch effective campaigns. These campaigns can reach a broad audience of more than 600 million daily active users across a network of reputable publisher websites. During testing, campaigns launched using Abby were found to go live 75% faster than those set up manually.
With Abby, advertisers can effortlessly construct media plans based on their specific marketing goals—whether it’s driving sales, increasing brand visibility, or generating leads. Users can easily allocate budgets across desktop and mobile platforms, using Abby’s prompts to shape the most efficient strategy for their needs.
Additionally, Abby’s advanced Generative AI capabilities extend to the creative side of advertising. Users can quickly edit images, adjust backgrounds, refine calls to action (CTAs), and craft attention-grabbing captions without needing any specialized design skills or software.
“Abby is a game-changer for advertisers of all sizes,” said Adam Singolda, CEO of Taboola. “It takes the complexity and time-consuming aspects out of campaign creation, enabling anyone to set up their campaigns as if they were talking to an experienced ad professional. Abby combines the power of Generative AI with our extensive data and proven practices to give advertisers a real edge. This is another step forward in our mission to help advertisers achieve success with Taboola.”