TapClicks officially launched its new Push Connector for Microsoft Invest, previously known as Xandr Invest, aimed at enhancing campaign management efficiency. This integration automates the creation and management of campaigns on Microsoft Invest, allowing clients to streamline their marketing processes significantly.
The Push Connector functions as a native tool that automatically transfers campaign data between TapClicks’ Order Management System (TapOrders) and Microsoft Invest. This automation reduces the potential for human error and duplication, expediting the campaign fulfillment process. The integration ensures consistent data across all marketing channels, thereby improving the overall functionality of TapOrders and TapWorkflow.
Also Read: Mediavine and Scope3 Unite to Drive Decarbonization in Digital Advertising
Microsoft Invest is a robust advertising technology platform that offers tools for managing and optimizing digital campaigns. It enables businesses to enhance targeting precision and streamline the campaign creation process. The combination of TapClicks’ Smart Marketing platform with the new Push Connector allows for:
Streamlined Campaign Management: The integration simplifies campaign setup and management, minimizing manual input and errors.
Enhanced Data Synchronization: Real-time updates ensure that performance metrics and booking details are always accurate, allowing clients to focus on strategic initiatives instead of tedious updates.
Chel Heler, Chief Growth Officer at TapClicks, emphasized that this integration provides a comprehensive view of marketing performance, facilitating smarter optimization decisions. The Microsoft Invest Push Connector reflects TapClicks’ commitment to driving innovative solutions that improve marketing operations and ROI.