The Trade Desk, a global leader in advertising technology, announced the launch of OpenSincera, a pioneering application designed to deliver unprecedented visibility into advertising performance and the overall health of the digital advertising supply chain. Available free to all industry participants, OpenSincera leverages Sincera’s comprehensive advertising metadata to provide detailed metrics such as ads-to-content ratio, page weight, average ads-in-view, and ad refresh rate—empowering advertisers, publishers, and ad tech stakeholders with actionable insights to optimize their digital campaigns.
Following The Trade Desk’s recent acquisition of Sincera, OpenSincera marks a strategic move to broaden the availability of Sincera’s rich data beyond the company’s internal platforms. Alongside the application launch, The Trade Desk introduces a first-of-its-kind API, enabling ad tech companies to seamlessly integrate and build services that harness OpenSincera’s extensive data set.
“Sincera has arguably the industry’s richest, most unique data on digital advertising supply chains,” said Jeff Green, Founder and CEO, The Trade Desk. “We are embedding the full scope of that data across our Kokai platform so our clients can have as much information as possible on what they are bidding on. But with OpenSincera, we are opening much of this data to anyone in the industry that has an interest in improving the health of digital advertising, including our competitors. This is just the latest example of The Trade Desk offering a service to the industry that can help the industry build transparency, trust and growth that raises all boats and improve the open internet.”
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“Making OpenSincera available to everyone was critical for us to help improve the health of the advertising supply chain,” said Mike O’Sullivan, GM, Product, The Trade Desk. “We’re opening the door for everyone who wants to make advertising more transparent and efficient. The more data we can put into the hands of everyone in the advertising ecosystem the better it is for everyone and the open internet.”
OpenSincera’s launch is a significant milestone in promoting transparency and efficiency within the ad tech ecosystem, offering all industry players—from agencies to publishers—the data tools necessary to enhance campaign quality and contribute to a healthier digital advertising environment.