Trinity Hunt Partners (THP), a Dallas-based growth-oriented private equity firm, announced the official launch of Agital, its digital marketing services agency. After completing four big-ticket partnerships in the past two years, Agital takes its brand to the marketplace with its insights-driven approach, backed by powerful technology. The company is built to challenge the channel-first approach to marketing in favor of strategies that deliver measurable impact to businesses of all sizes and industries.
The company’s impressive portfolio includes: Exclusive Concepts, Highnoon, REQ, and EK Creative, all led by entrepreneurial founders who built best-in-breed businesses designed to solve marketing challenges. The company plans to acquire additional complementary firms as it continues to build an agile, world-class digital marketing business poised for growth.
Agital’s full suite of marketing services includes paid and organic search, social, programmatic, PR, consulting, creative, website development, UX design, and more.
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The name Agital comes from a vision of purposeful agitation and strategic agility. The agency offers its clients an approach informed by their overarching goals and powered by data-derived insight. By combining agile strategies with cutting-edge technology, Agital’s services produce exceptional outcomes.
“As the marketing services industry continues to change with clients expecting greater business impact from their marketing efforts, Agital is well positioned to deliver an unmatched value proposition to better scale as our clients grow,” stated Jeff Reynolds, CEO of Agital. “We have brought together a world-class team to help deliver on our promise —a group of veterans with experience building high-performance businesses that deliver results for their clients. Together, and with the capital support for strategic and operational investments needed for growth, we will quickly scale to a position of market leadership.
Agital brings a team of about 350 professionals to disrupt the industry landscape and deploy the next generation of marketing services.
“Agital represents a high-impact offering for the marketing industry, its customers, and each of its employees,” said George Morgan, Partner at Trinity Hunt Partners and Chairman of the Board at Agital. “The business that Jeff and his team are building is powered by a data-driven, people-focused, entrepreneurial approach to digital marketing that is scaling quickly to help clients advance their brands and lead their respective industries.”
SOURCE: Businesswire