Viant Technology Inc., a leader in AI-powered programmatic advertising, announced a strategic partnership with the Association of National Advertisers (ANA) on January 2, 2025. This collaboration positions Viant among influential brands and marketers, enhancing its ability to foster growth and innovation within the advertising industry.
The ANA, which represents over 1,600 companies, is dedicated to advancing marketing excellence through events, training, publications, and advocacy. The partnership provides Viant with the opportunity to work closely with ANA’s network of marketing leaders, helping to shape the future of advertising.
Bill Duggan, Group EVP of the ANA, expressed enthusiasm about welcoming Viant into their exclusive group of strategic partners. He highlighted Viant’s groundbreaking innovations, such as ViantAI, which set new standards in areas like AI, CTV, and sustainability, showcasing the company’s leadership in the advertising community.
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This partnership arrives at a critical time for Viant, as the company continues to experience rapid growth, outpacing the industry and expanding its market share. With innovations like ViantAI, Viant is redefining the future of programmatic media buying, enhancing CTV advertising performance, and driving measurable outcomes for brands in a dynamic digital ecosystem.